Influencer Marketing Analytics Platform

A video gaming agency approached me to improve the usability and design of their fledgling influencer marketing analytics platform. While they had developed a prototype with much of the required functionality, it was difficult to use and lacked a polished, professional appearance.

Approach & Solution

• Worked as an interim freelance product designer to lay the groundwork for a refined user experience while the company searched for a full-time product designer.
• Simplified the interface and restructured key workflows to improve usability.
• Designed a new UI system that was intuitive, visually appealing, and scalable for future development.
• Focused on advanced tables and filtering options, ensuring that complex data could be easily sorted and analysed.
• Created data visualisation tools to help users better understand campaign performance at a glance.
• Handed off the updated designs and guidelines to the in-house team for further development and implementation.

Technologies Used

Figma, UX/UI Design, Data Visualisation, Information Architecture, Design Systems