Artlogic Private Views App

The Artlogic PrivateViews App is designed for art galleries, artists, and collectors to present and share artworks seamlessly. It allows users to create compelling, beautiful presentations and send personalised offers directly from their devices.

Artlogic The app functions offline, making it an indispensable sales tool for use at art fairs, client meetings, or anywhere without internet access.

Contributions

Upon joining the team as Lead Product Designer, I became part of the product trio, representing design and user needs. Previously, the team operated without a dedicated designer, leading to inconsistencies and usability challenges within the app.

Design System Enhancement

I refined the user interface by aligning it more closely with Apple's Human Interface Guidelines (HIG) and Artlogic brand guidelines. This approach not only expedited development but also made the app feel more familiar and intuitive to users.

Implementation of User Analytics

To gain insights into user behaviour, I helped integrate Pendo into the app, marking our first foray into user analytics. This enabled a detailed cohort analysis, allowing us to validate or challenge existing assumptions about our user base. The data collected has been instrumental in shaping the product vision and informing the roadmap. Additionally, it provided valuable context for developers unfamiliar with the intricacies of the art world.

User-Centric Design Approach

I established relationships with key customers who fit our target personas. Collaborating with them allowed for effective testing of ideas and refinement of solutions, ensuring the app met real user needs.

Comprehensive Design Documentation

I created an extensive Figma file detailing every screen of the app. This resource proved invaluable for the incoming product designer, enabling a smooth transition and continuity in design efforts.

Onboarding Experience Overhaul

Recognising the shortcomings of the existing onboarding process, which consisted of a text-heavy introduction, I redesigned it into a visually engaging, on-brand slider. This improvement addressed previous user confusion regarding the app's functionality and enhanced the initial user experience.

Outcome

Through these initiatives, the Artlogic Private Views App evolved into a more user-friendly, consistent, and insightful tool, better serving the needs of art professionals and collectors alike.