Artlogic Private Views App

This work was completed during my employment at Artlogic.

Summary

As lead product designer on the Artlogic App, a mobile platform used by galleries, artists, and collectors, I helped transform the team’s approach to product development. By embedding user research into the roadmap, driving UI consistency, and championing a data-informed, design-led process, I improved the app’s usability, visual clarity, and strategic direction.

Role and timeline

• Role: Lead Product Designer
• Team: Part of a product trio with PM and engineers
• Timeline: 2023–2025
• Platform: Native iOS app

The challenge: design had no seat at the table

When I joined the team, design hadn’t been embedded into the process. Feature development was largely engineering-led, with limited UX validation. This resulted in inconsistent UI, unclear workflows, and a growing gap between user needs and what was being built.

I joined as the app was under pressure. Support queries were rising, confidence was low, and leadership wasn’t sure it was worth continued investment. My role was to elevate design as a strategic function and guide the app toward better usability and product–market fit.

Key contributions and outcomes

1. Establishing design leadership and product process

• Introduced UX discovery practices into planning: journey mapping, user interviews, and heuristic evaluations.
• Embedded research insights into roadmap planning and prioritisation.
• Ran regular design reviews, aligned cross-functionally on user goals.

Impact: Design became an equal partner in product decisions. User needs were considered from day one, not just in validation.

2. Overhauling the UI and design system foundations

• Conducted a UI audit and mapped inconsistencies across components.
• Defined a new set of Figma components and UI standards aligned with Apple HIG and Artlogic branding.
• Worked with engineers to phase adoption across screens.

Impact: Improved visual clarity, reduced design–dev ambiguity, and created reusable patterns that sped up feature work and reduced UI bugs.

3. Laying the foundation for data-informed product development

• Pushed for Pendo (already in use on web) to be implemented in the iOS app.
• Worked with the PM to define initial cohorts and analyse user flows.

Impact: Provided the team’s first objective insights into in-app usage. Set the foundation for measuring feature adoption, drop-offs, and validating roadmap priorities.

4. Creating a customer feedback loop

• Identified key power users and created a test group aligned to target personas.
• Ran regular sessions for usability testing, concept feedback, and iterative design validation.

Impact: De-risked assumptions and caught edge cases early. One example: iterative testing of the artwork status flow uncovered key interaction problems and led to higher success rates post-launch.

5. Onboarding redesign

• Analytics showed high drop-off during onboarding. Support queries revealed confusion about sync.
• Storyboarded a new onboarding flow focused on key value props and sync reliability.
• Designed interactive screens and tested for clarity with target users.

Impact: Created a clearer, brand-aligned first-use experience that addressed the biggest early friction point.

6. Design documentation and continuity

• Created a Figma library with UI components, flows, states, and interaction patterns.
• Documented design rationale to support async collaboration and future handover.

Impact: Enabled cross-team understanding and fast onboarding for the next designer. Reduced knowledge silos and built a stronger design culture.

Results

• Shifted the team from engineering-led to user-centred product development
• Improved the clarity and usability of the app interface
• Reduced user friction through informed UX decisions and faster iteration cycles
• Positioned the app for continued growth and investment

Reflection

This role showed the real-world impact of embedding design early: not just on the UI, but on the product's trajectory. Through research, process change, and close collaboration, we helped transform a fragile, under-supported mobile app into a confident, user-led experience ready for growth.